Marketing

Marketing hat sich allmählich zu einem breiten Konzept entwickelt, das in mehreren Bereichen gilt. Es gibt viele verschiedene Möglichkeiten, mit Marketing zu arbeiten, ob digital oder analog über Schilder oder ähnliches. Daher haben wir eine vielfältige Auswahl an Büchern von Experten auf diesem Gebiet. Wir haben Bücher von früheren Giganten auf dem Markt mit unterschiedlichen Ansichten über den heutigen Markt geschrieben, sowie wie man eine gute Positionierung sicherstellt. Darüber hinaus haben wir auch Lehrbücher, die mit dem spezifischen Ziel gemacht werden, dem Leser so viel wie möglich in dem Fach beizubringen. Wenn Sie gerade dabei sind, Marketing zu lernen und zu verstehen, haben wir gute Bücher speziell dafür. Schauen Sie sich unsere Auswahl an und sehen Sie, ob Sie Inspiration für Ihr bevorstehendes Projekt finden können!
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  • - How To Take Control of the Customer Conversation
    von Brent Adamson & Matthew Dixon
    15,00 €

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.www.executiveboard.comwww.thechallengersale.com

  • - How to Build Habit-Forming Products
    von Nir Eyal
    14,00 €

    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

  • - How Today's Fastest-Growing Companies Drive Breakout Success
    von Sean Ellis & Morgan Brown
    15,00 €

    Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

  • - You Can t Be Seen Until You Learn To See
    von Seth Godin
    15,00 €

    THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

  • von Seth Godin
    16,00 €

  • - How to Sell More, Earn More, and Become the Ultimate Sales Machine
    von Ryan Serhant
    12,00 €

    Discover how to become the ultimate sales machine.

  • - Leveraging the Emotional Ingredients Necessary for Business Success
    von Gary Vaynerchuk
    15,00 - 24,00 €

  • - How Stories Go Viral and Drive Major Economic Events
    von Robert J. Shiller
    20,00 - 39,00 €

  • - How Networked Markets Are Transforming the Economy and How to Make Them Work for You
    von Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
    17,00 €

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

  • - How to Build Word of Mouth in the Digital Age
    von Jonah Berger
    10,00 €

    How to make products, ideas and behaviours really catch on.

  • - Why the Subscription Model Will Be Your Company s Future and What to Do About It
    von Tien Tzuo & Gabe Weisert
    15,00 €

    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

  • - Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
    von Keenan
    41,00 €

  • - Taking Control of the Customer Conversation
    von Brent Adamson & Matthew Dixon
    23,00 €

    Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

  • von Wiemer Snijders
    38,00 €

    How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

  • - The Unique Sales System Proven Successful by the World's Best Companies
    von Tad Tuleja, Robert B Miller & Stephen E Heiman
    31,00 €

    Confront the rapidly changing world of B2B sales with this bestselling book by leaders at Miller Heiman, which introduced the world to the influential concept of 'win-win' when it comes to sales.

  • von Oren Klaff
    20,00 €

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

  • - Revised Edition
    von Marty Neumeier
    26,00 €

    Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

  • - A Design Thinking Tool Kit for Managers
    von Tim Ogilvie & Jeanne Liedtka
    31,00 €

    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "e;design thinking,"e; or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

  • von Dave Chaffey & Fiona Ellis-Chadwick
    80,00 €

    'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

  • von Fiona Ellis-Chadwick & David Jobber
    70,00 €

    The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.Find Out:The crucial role that retail plays in promoting the economic and social health of towns and cities.How Maltesers won the Channel 4 TV competition championing diversity and disability.How companies are using social media influencers to promote their brands.How data analytics and artificial intelligence are refocusing Harley Davidson's marketing strategy.How Manchester City FC is innovating in high-tech marketing and co-creation.Key features:A brand-new chapter on Digital Marketing, and a focus on technology throughout the text.A structure that focuses on the importance of Customer Value.Fully updated to reflect the latest technologies and digital developments.New and updated Marketing in Action boxes and Mini Cases, focusing on European and Global companies including Amazon, Pandora, Zara and IKEA44 new and updated end-of-chapter cases provide insights across a range of businesses including high street fashion stores and supermarkets (Burberry, Nordstrom, Coop Danmark, H&M), Airlines and services (EasyJet, Starbucks) and high-tech operations (Apple, eSports,Toyota), as well as important developments, such as place marketing and social media influencers.Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.NEW to Connect: Connect has now been updated to include a brand-new chapter on the Environment, Sustainable Marketing and Society, as well as eight brilliant new appendices covering some of the most popular digital marketing strategies today such as omnichannel techniques and user-generated content and conversion rate optimisation. The brand-new chapter and appendices are available as a supplementary eBook within Connect. Alongside the appendices, there are 18 new case studies available within the Question Bank as 'Digital Marketing Case Studies' with associated case analysis questions. Each case discusses real life companies and campaigns including:- BTS's 'Love Myself' Campaign Supports UNICEF to #ENDviolence- Share a Coke With ...- #NoMakeUpSelfie- LEGO Ideas Online Community- My Disney Experience- Hootsuite and the British Museum- 412 Food Rescue and Google AnalyticsThis edition has also been updated to include 9 bitesize videos with associated concept check questions. Each of the videos revisit a case study in the book and provides a second look in light of the Covid-19 pandemic. The videos can be accessed on Connect and cover: - Case 2: H&M- Case 3: Marketing in a Place: Roeselare- Case 5: Cappucino Wars: Starbucks and competitors- Case 8: AstraZeneca- Case 9: Channel 4 and Maltesers- Case 11: Harley Davidson- Case 14: Lego- Case 15: Kim Kardashian: Influencer Marketing- Case 32: Online Media

  • von Al Ries & Jack Trout
    19,00 €

    Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

  • - The Tiny Clues That Uncover Huge Trends
    von Martin Lindstrom
    12,00 €

    The New York Times Bestseller named one of the "e;Most Important Books of 2016"e; by Inc, and a Forbes 2016 "e;Must Read Business Book"e;'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "e;small data"e; in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation 'old-school' or pass , Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

  • - Moving from Traditional to Digital
    von Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
    23,00 €

    Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

  • - What Marketers Don't Know
    von Byron (Professor Sharp
    30,00 €

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

  • - The world's best-selling book by Paul Arden
    von Paul Arden
    13,00 €

    A handbook of how to succeed in life by an advertising guru.

  • - Creative Leadership Lessons from a Life at Nike
    von Greg Hoffman
    16,00 €

    For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone.

  • - Getting People to Think Your Idea is Their Idea
    von Oren Klaff
    12,00 €

    In this much anticipated follow up book to the cult hit, Pitch Anything, Oren outlines a powerful new strategy for closing sales: the art of making prospects think that your idea is really their idea.

  • - Planning, Optimizing and Integrating Online Marketing
    von Dave Chaffey & P. R. Smith
    50,00 €

    Revised edition of the authors' Emarketing excellence, c2013.

  • - An Integrated Approach to Online Marketing
    von Simon Kingsnorth
    39,00 €

    Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

  • - From Amway to Zombies
    von Randy Gage
    21,00 €

    The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy GageRandy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he's at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter--to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.Since Randy's previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it's now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance--it's now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy's up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you:* Choose the best company for you* Locate the best candidates* Become a Rock Star recruiter* Design your system to create maximum duplication* Employ the latest e-commerce and social media marketing techniques to grow your business* Conduct powerful persuasive presentations* Become a positive, dynamic leader for your teamThe Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come.

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