Bücher veröffentlicht von Palgrave MacMillan

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

This study on Kapsiki-Higi tales compares two corpuses of stories collected over two generations. These dynamics affect some types of tales more than others, reflect social change and intergroup contact, but also depend on characteristics of the tales themselves.

Wilkie Collins: A Literary Life draws on recently available business and personal correspondence to establish a fresh portrait of one of Victorian Britain's busiest authors. The book takes in Collins's notoriously complicated private life as well as his work as a professional author in the changing world of Victorian publishing.

Bringing together the fields of material culture and militarism, Susan Harlan argues that the notion of "spoiling" - or the sanctioned theft of the arms and armor of the vanquished in battle - provides a way of thinking about England's relationship to its violent cultural inheritance.

This book is the first comprehensive study of the British Commonwealth in the Second World War. Johnston-White looks in depth at how the Commonwealth war effort was financed, the training of airmen for the air war, the problems of seaborne supply and the battles fought in North Africa.

Representing the first comprehensive analysis of Gaga and Ohad Naharin's aesthetic approach, this book follows the sensual and mental emphases of the movement research practiced by dancers of the Batsheva Dance Company.

China's quest for democracy is constrained by Confucian legacies and the norm of the one-party system. This book explores the feasible paths toward democracy in China, challenging methodological wisdom in employing quantitative changes in socioeconomic structure to predict dichotomous change in the political system.

The execution of British matron Edith Cavell by occupying German forces was portrayed by the allies as one of the key atrocities of the Great War. This book recovers and interprets the worldwide reaction to Cavell's death, exploring its contextual relationship within imperial and international history, as well women's history and gender history.

This book examines the power held by the French medieval queens during the fourteenth and fifteenth centuries and their larger roles within the kingdom at a time when women were excluded from succession to the throne.

In analysing speeches made by legislators, this book provides theoretical and empirical answers to questions such as: Why do some Members of Parliament (MPs) take the parliamentary floor and speak more than others, and why do some MPs deviate more than others from the ideological position of their party?

Michael Arntfield interrogates the legacy of Victorian-era crime fiction and Gothic horror on investigative forensic methods used by police today.

In doing so, the author illuminates the 'receiving side' of private regulation and governance, developing a nuanced understanding of transnational norm diffusion wherein political and ideational factors in the global South are granted primacy over global structures, processes, and agents.

Imagining Outer Space makes a captivating advance into the cultural history of outer space and extraterrestrial life in the European imagination.

This book provides an in-depth study of translation and translators in nineteenth-century Ireland, using translation history to widen our understanding of cultural exchange in the period.

This book offers the first ethnographic account of the experiences of highly educated young professional women, hailed by the Chinese media as 'white-collar beauties'. Whilst men benefit from symbolic and bureaucratic power, women professionals skilfully enact indirect power in a game of domination and resistance.

Leaving behind the pathologizing discourses by which Joyce's interest in betrayal has been treated as an 'obsession,' this book offers a vision of Joyce as both dramatist and theorist of betrayal.

This book recovers Aristotle's understanding of the roles of rhetoric and prudence in public leadership, comparing it to the other major political theories of leadership: utilitarianism, as advocated by J.S. Mill, and duty-ethics, as advocated by Immanuel Kant.

This book analyses the various ways and the extent to which young people participate in politics, focusing primarily on the UK and including cross-national comparisons where relevant.

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

On the eight-hundredth anniversary of the Magna Carta, Women and the Magna Carta investigates what the charter meant for women's rights and freedoms from an historical and legal perspective.

This book explores how the communist cult of the individual was not just a Soviet phenomenon but an international one.

This book examines the queer film festival and opens the discussion on social enterprises and sustainable lesbian, gay, bisexual, transgender and intersex (LGBTI) organisations.

This book presents detailed case studies of the first commercial internet digital currency systems developed between 1996 and 2004. He then tracks the subsequent changes made to US regulations that now prevent such unlicensed activity, illustrating the importance of supervising products and industries that arise from new disruptive technology.

This book is the only comprehensive study in a European language that analyzes how Sufi treatises, Qur'anic commentary, letters, hagiography, and poetry define and depict jihad.

Kierkegaard and the Refusal of Transcendence challenges the standard view that Kierkegaard's God is infinitely other than the world. It argues that his work immerses us in the paradoxical nature of existence itself, and opposes any flight into another world.

In Gandhi and Leadership, Professor Dhiman explores the moral and spiritual philosophical foundations and context of Gandhi's approach to leadership. The book focuses on seven Gandhian values that are most relevant in the contemporary workplace.

Because despite the Thatcher/ Reagan economic revolution, the largest pool of wealth in the world - a global total that is much larger than the world's total pensions savings, and ten times the total of all the sovereign wealth funds on the planet - is still comprised of commercial assets that are held in public ownership.

Hybrid Heritage on Screen provides a long overdue thorough analysis of the 1980s 'Raj Revival'. It examines imperial nostalgia and troubled ethnic, gender and class relations during the Thatcher Era as represented in cinema and television.

The Gentleman's House analyses the architecture, decoration, and furnishings of small classical houses in the eighteenth century. By examining nearly two hundred houses it offers a new interpretation of social mobility in the British Atlantic World characterized by incremental social change.

A Critical Theory of Creativity argues that a Utopian drive is aesthetically encoded within the language of form. But coupled with this opportunity comes a very human obligation which cannot be delegated to God, to nature or to market forces. As Ernst Bloch declared: 'Life has been put into our hands.'