Story Mastery

Whatever it is you are trying to do in business, whether you are leading people, managing change, influencing the board or building your career — storytelling will help you... that’s a guarantee.
Discover stories from leaders like you, who have applied these simple steps and achieved career defining business results. Storytelling is not a natural gift, but a skill you can learn.
Today stories are as critical as data. Data on its own is no longer enough when you want to influence and inspire. ‘Show me the money’ reinvents itself as ‘Tell me the story’. Are you ready for the storytelling revolution? This book is your first step.
Yamini Naidu is the world’s only economist turned business storyteller. Rated among the top storytellers in the world, her work has transformed leaders all over the world. And now it’s your turn.