Bücher von Adam Jaworski

This book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies.

A discussion of English and Polish gender systems, generic words, forms of address, referring expressions and other topics, provides evidence that in these two languages males and females are not treated equally. The main concern of this book is linguistic sexism. The data indicate that speakers of both languages treat male as the norm, attribute less desirable qualities to the speech and behaviour of women, stereotype women more than men, or simply make women linguistically invisible members of society.

This book provides a theoretical account of a variety of different communicative aspects of silence and explores new ways of studying socially-motivated language.A research overview shows the influence of related work in the fields of media studies, politics, gender studies, aesthetics and literature. The author argues that in theoretically pragmatic terms, silence can be accounted for by the same principles as those of speech. A later, more applied section of the book explores the power of silencing in politics. A concluding chapter shows the importance of silence beyond linguistics and politics in terms of artistic expression. The approach is intentionally eclectic in order to explore the concept of silence as a rich and powerful tool of communication and to explain how it works. The theories of Brown and Levinson (politeness), Leach (taboo), Rosch (prototypes) and Sperber and Wilson (relevance) are incorporated.