Bücher von Adrian (University College Furnham

Examines the controversial role of individual differences in predicting and determining behaviour at work. This book examines the significance of personality traits and the impact of temperaments on work performance and reviews the methods used to assess work behaviour and potential.

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.