Bücher von A¿ina Gülerarslan

Enquanto forma de comunicação, a publicidade é um dos mais importantes instrumentos de marketing, anunciando bens, marcas, produtos e serviços a clientes existentes e a potenciais públicos-alvo através de meios de comunicação tradicionais e novos. Alcançando uma vasta audiência, a televisão continua a ser um dos meios de publicidade mais poderosos, tradicionais e "sem data". A televisão, enquanto meio comercial, consegue criar "consumidores" e exerce uma influência generalizada sobre as crianças e os adolescentes. Atualmente, o marketing relacionado com crianças e jovens é, sem dúvida, uma das divisões mais apreciadas na área da comunicação de marketing. O mundo infantil há muito que está integrado no mundo dos adultos, devido ao poder de atração da tecnologia e da economia de mercado. Os anúncios publicitários com que as crianças se deparam em qualquer altura e em qualquer lugar, como consequência do desenvolvimento tecnológico, desempenham um papel fundamental na explicação do mundo exterior, ocupando a sua agenda mental e ajudando-as a socializarem-se como consumidores. O presente estudo procura descobrir a imagem da "publicidade televisiva" na mente da criança, que não só promove o consumo na família, mas também é um consumidor por si próprio. "O que é a publicidade televisiva para as crianças?

En tant que forme de communication, la publicité est l'un des outils les plus importants du marketing, annonçant des biens, des marques, des produits et des services à des clients existants et à des publics cibles potentiels par le biais de médias traditionnels et nouveaux. Touchant un large public, la télévision reste l'un des supports publicitaires les plus puissants, les plus traditionnels et les plus intemporels. En tant que média commercial, la télévision parvient à créer des "consommateurs" et exerce une influence omniprésente sur les enfants et les adolescents. Le monde enfantin s'est depuis longtemps intégré au monde adulte grâce à la force d'attraction de la technologie et de l'économie de marché. Les publicités auxquelles les enfants sont confrontés à tout moment et en tout lieu, en conséquence du développement technologique, jouent un rôle clé dans l'explication du monde extérieur en occupant leur agenda mental et en les aidant à se socialiser en tant que consommateurs. L'étude actuelle vise à découvrir l'image des "publicités télévisées" dans l'esprit de l'enfant, qui non seulement promeut la consommation au sein de la famille, mais est également un consommateur en soi. "Qu'est-ce que la publicité télévisée pour les enfants ?

As a form of communication, advertising is one of the most important marketing tools, announcing goods, brands, products and services to existing customers and potential audiences through traditional and new media. Reaching a wide audience, television is still one of the most powerful, traditional and "undated" advertising media. TV, as a commercial medium, succeeds in creating "consumers" and has a pervasive influence on children and adolescents. Currently, marketing related to children and teens is undoubtedly one of the most valued divisions in marketing communications. The world of children has long been integrated into that of adults due to the pull of technology and the market economy. The advertisements children face at all times and places as a result of technological development play a key role in explaining the outside world, occupying their mental agenda and supporting them in socializing as consumers. The current study is an attempt to discover the image of "television advertising" in the mind of the child, who not only promotes consumption in the family, but is also a consumer of himself. "What is television advertising for children?

Als eine Form der Kommunikation ist die Werbung eines der wichtigsten Marketinginstrumente, mit dem Waren, Marken, Produkte und Dienstleistungen bei bestehenden Kunden und potenziellen Zielgruppen über traditionelle und neue Medien bekannt gemacht werden. Das Fernsehen ist nach wie vor eines der leistungsfähigsten, traditionellsten und "zeitlosesten" Werbemedien, das ein breites Publikum erreicht. Das Fernsehen als Werbemedium schafft "Konsumenten" und hat einen durchdringenden Einfluss auf Kinder und Jugendliche. Gegenwärtig sind Kinder und kinderbezogenes Marketing zweifellos eine der am meisten geschätzten Abteilungen im Bereich der Marketingkommunikation. Die Welt der Kinder ist im Rahmen der Pull-Push-Kraft von Technologie und Marktwirtschaft längst in die Welt der Erwachsenen integriert. Die Werbung, mit der die Kinder jederzeit und überall konfrontiert werden, spielt als Folge der technologischen Entwicklung eine Schlüsselrolle bei der Erklärung der Außenwelt, indem sie ihre geistige Agenda besetzt und sie dabei unterstützt, sich als Verbraucher zu sozialisieren. Die aktuelle Studie ist ein Versuch, das Bild der "Fernsehwerbung" im Kopf des Kindes zu entdecken, das nicht nur den Konsum in der Familie fördert, sondern auch selbst ein Konsument ist. "Was ist Fernsehwerbung für Kinder?"

As a form of communication, advertising is one of the most important tool of marketing, announcer of goods, brands, products and services for existing customers and potential target audiences through traditional and new media. Reaching by wide audience, television is still, one of the most powerful, traditional and ¿dateless¿ advertising medium. TV as a commercial medium, achieves to create ¿consumers¿ and has pervasive influence on children and adolescents. Currently, children and child related marketing is unquestionably one of the most appreciated divisions in the part of marketing communication.Childish world has been long integrated to adult world within the pull-push power of technology and market economy. The advertisements that the children face any time and everywhere, as a consequence of technological development, play a key role in explaining the outside world by occupying their mental agenda and support them to socialize as a consumer. Current study is an endeavor to discover the image of ¿Television advertisements¿ in child's mind, who not only promotes the consumption in the family, but also is a consumer by him/herself. "What is TV advertisement for children?"