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Bücher von Alain Ferrand

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  • - A Legacy Case Study
    von Alain Ferrand, Francesc Solanellas & Andreu Camps
    50,00 €

    Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona's Olympic Games in 1992.

  • - Successful Strategies
    von Alain Ferrand, Luiggino Torrigiani & Andreu Camps I. Povill
    295,00 €

    Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

  • - Building Networks and Relationships
    von Alain Ferrand & Scott Mccarthy
    85,00 - 285,00 €

    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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