Bücher von Alan E. Branch

This edition of the text formerly titled "Elements of Export Practice" covers recent developments in the field, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, Electronic Data Interchange and international distribution strategy.

It is appropriate that the second edition of this established textbook sold in over 150 countries and regarded by many as the standard work on the subject -should be published at a time of great change in the international shipping industry.

The development of international trade is driven by international logistics and management and the provision of the global supply chain. This book focuses on various areas of the industrial and consumer sectors and their interface with changing international market needs. It is suitable for management students, academics and managers.