Bücher von Alan Weiss

Build a thriving 21st-century consultancy with an all-new edition of the classic bestsellerIn a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.Weiss updates his time-tested model for creating a flourishing consulting business, while showing you the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition, he offers you invaluable guidance on raising capital, attracting clients, and creating an airtight marketing strategy.This new edition is packed with step-by-step advice on how to:Use volatility and disruption as offensive weaponsMaximize fees by adopting a "value mindset"Build a successful model for marketing remotelyMaster cutting-edge technology to reach the broadest audienceForm powerful alliances to increase reach and impactThink branding-and think globalGenerate six-figure projects, six-figure retainers, and seven-figure incomesMillion Dollar Consulting has been the go-to classic for consultants for nearly 25 years. With cutting-edge new content, Alan Weiss will show you how to grow your business into a seven-figure firm today.

No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous. What we're facing is really a "new reality," and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days and the view of the future can only be 12-18 months. This is the antithesis of Peter Drucker's approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. It's time to move on.Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach.Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what's coming. No one predicted the Internet No one predicted the latest pandemic.It's time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn't mean "one size fits all" from a cookie-cutter firm's approach to strategy.Alan Weiss equips the reader to consider using this approach independently. These are new times-a new reality, a "no normal¿"-hence, it's ridiculous to use old approaches to strategy. There's a clear reason why Sears didn't morph into Amazon and why Hertz surrendered its number one spot to Enterprise.

Our organic, living legacy is marred and squeezed by huge normative pressures. There is a threshold point, at which one¿s beliefs and values are overridden by immense peer pressure. Our metrics are forced to change. In an age of social media, biased press, and bullying, we¿ve come to a point where our legacy, ironically, is almost out of our hands.

Ageism is too often an accepted form of bias, even though the facts support the value of aging. Airline pilots forced to retire at the arbitrary age of 65 are usually at the top of their game. Forced retirement in most organizations remove highly skilled performers as well as role models and trainers for newer generations. Instead of revelling in who we are, we begin to try to look younger as soon as possible, with 16-year-old women receiving nose and breast surgery as birthday presents. People have become inured to "losing" abilities as they age instead of appreciating new abilities that only age can bestow. Everyone extols the need for gender equality, lest we lose the talents of half of our population. Yet, people over 65 are currently 15 percent of the US population (46.2 million) and is projected to rise to 34 percent. Due to the IRA legislation of the Reagan era ¿ and the lack of need to purchase homes, college educations, cars, or health care¿the discretionary assets are also substantial. It's time these people took control of their lives and influence on everything from business to politics.

What could your organizations accomplish if everyone--from the investors and those at the top to workers on the front line--were committed to the same goal? Learn the powerful ways to build buy-in that cost nothing yet drive major organization-wide results.