Bücher von Alan Zimmerman

This survey of global intellectual property rights explores tactics of counterfeiters, consumer desire for counterfeit goods, government action (or inaction), international organizations and industry alliances and strategy for protecting intellectual property.

Walk down any main street in Paris or New York and there is evidence of the counterfeit goods trade. This is the first book to fully examine the size of the counterfeit market. It describes counterfeit trade from a global and strategic business perspective.