Bücher von Alastair Campbell

52 Ways is written for business owners who don't want to read a lot of marketing theory, who would rather pick up some quick ideas that they can introduce into their businesses today -- for immediate impact. Marketing mentor Alastair Campbell distills his know-how into 52 practical ideas.

The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing.

Chapters end with open-ended review questions.