Bücher von Alexander Unger

Seminar paper from the year 2012 in the subject American Studies - Culture and Applied Geography, grade: 1,3, Free University of Berlin (John-F.-Kennedy-Institut für Nordamerikastudien (JFKI)), language: English, abstract: In the paper I will deconstruct the myth of the ¿Good War¿ with regard to its formation and the accuracy of its crucial points. Focus will be laid on both the predominant narrative of the war per se and the Americans who fought in it respectively remained at home. Subsequently, I will turn to the images of the Second World War, Hollywood ¿ via constant repetition ¿ has ingrained into the American cultural mind. At this, the genre of the ¿combat film¿ deserves special attention.Not only did the combat film convey powerful ideas about war and those who fight in it, but it also served as foundation for later filmmakers interested in the topic. In a final step, I will juxtapose two recent cinematic projects relating to the Second World War by two of Hollywood's greatest current filmmakers ¿ Steven Spielberg's ¿Saving Private Ryan¿ (1998) and Clint Eastwood's companion films ¿Flags of Our Fathers¿ and ¿Letters from Iwo Jimä (2006) ¿ and, in search for elements of the ¿Good War¿ narrative, discuss their respective treatment of the subject. To most Americans, World War II is the ¿Good War¿. Unlike the nations of Europe and Asia, the United States suffered no invasions of its homeland, no area bombings of its cities, and no mass killing of its civilians. It was a war of high technology, fought by an extraordinary generation of heroic and courageous men who, when the task arose, stepped up to defend their country and to bring human rights, freedom, and democracy to those in need. The enemy was well-defined and the cause a worthy one. World War II lifted the nation out of the Great Depression and created a new world order that left the United States at the pinnacle of its power. An American society in transition gave rise to the middle class while opening up unprecedented opportunities for minorities and women. To this day, people feel that the prosperity and freedom they enjoy is the result of the sacrifices of the Americans that won the war.

Seminar paper from the year 2009 in the subject American Studies - Culture and Applied Geography, grade: 1,0, Free University of Berlin (John-F.-Kennedy-Institut für Nordamerikastudien), language: English, abstract: The paper will briefly outline the origin and ensuing development of the Lost Cause, its content, and its impact on America's collective memory. Subsequently, I will analyze the blockbuster ¿Cold Mountain¿ (2003) in search of remnants of this presumed discarded ideology ¿ a movie based on the bestselling novel by Charles Frazier of the same title (which I will not neglect entirely) that drew considerable numbers of moviegoers into the theaters. Although at first view a love movie and thus designed for a particular audience, the Civil War nonetheless serves as the story's setting. Therefore, it is interesting to speculate what lessons this and other audiences ¿ in terms of Civil War history and remembrance ¿ might draw from ¿Cold Mountain¿.Over the previous decades, Civil War history came under scrutiny. Concurrently, revisionist historians and cultural scientists have hinted at the inherently problematic nature of the films in question and many more following over the first decades of the 20th century: These movies depict a blatantly distorted picture of that pivotal moment in American history; distorted by an incredibly tenacious and moreover distinctively racist Southern interpretation of the Civil War and its underlying reasons that emerged during the Reconstruction era and is commonly referred to as the Lost Cause.

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.