Bücher von Alfred Owusu

Evidently, a person¿s success and happiness in life depends largely on how accurately a person selects his career. Hence, any inaccurate decision with regards to a person career can go a long way to affect the psychological state of an individual. Accordingly, the study investigated factors that influence individual career choice. Specifically, the main objectives of the study were to; to examine how the environment influences a person¿s career choice; to investigate the influence of personality trait on career choice. The study employed probability sampling specifically simple random sampling to select the study participants. Subsequently, the study used Cochran¿s sample size formula for continuous data to determine the sample size for the 500 population size. Based on the table, the sample size for this study was 147 on alpha value of 0.01 t-test value of 2.58. However, with an anticipated return rate of 65% the sample size was adjusted to address the possible non-response rate. Accordingly, the actual sample size employed in the study stood at 226. The study distributed 226 questionnaires to the students at the University of Education-Winneba, Kumasi campus.

Essentials of Marketing teaches students/readers the experience and process of actually doing marketing¿not just the vocabulary. Since Ghanäs Independence (1957), many organizations have evolved to adopt and implement marketing practices conforming to global standards. Today, many Ghanaian organizations have a presence in most African countries and beyond, competing with the best organizations globally. For Ghanaian companies to sustain their competitive advantage and gain a stronger foothold in the international business environment, it is crucial for students (and future managers) to understand the fundamentals of marketing clearly and guzzle the essence of Ghanaian business practices. They need a textbook that will help them achieve this goal. Essentials of Marketing addresses these needs of students and managers in the marketing profession. It is designed to cater to the needs of marketing students at the tertiary level and managers in the marketing profession.