Bücher von and Director

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Provides an analytical study of the modern English law of traditional contracts of employment and of other personal employment contracts. Concentrating on the common law basis of individual employment law, this title takes an account of relevant British and European Community legislation, including the Employment Act 2002.

Defines the nature and importance of clinical judgement. Although physicians make use of science, this book argues that medicine is not itself a science, but rather an interpretive practice that relies on clinical reasoning. It also contends that there can be adverse side effects to assuming that medicine is strictly science.

How are native speakers of a language instinctively able to make precise linguistic judgements about marginal syntactic matters? What does this tell us about both the structure of language and our innate language ability as humans? These questions form the focus of this in-depth study.