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Strategic Analysis

- Processes and Tools

von Andrea Beretta Zanoni

88,00 - 226,00 €
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- 88,00 €
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Accounting for Goodwill

von Italy) Beretta Zanoni & Andrea (University of Verona

331,00 €

Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials.
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- 331,00 €
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