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Bücher von Anna Cabigiosu

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  • - From Technological Sustainable Innovation to Mobility Servitization
    von Anna Cabigiosu
    154,00 €

    This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario. The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.

  • - The Digital Era
    von Anna Cabigiosu
    71,00 €

  • - Strategic Branding for Millennial Consumers
    von Anna Cabigiosu
    126,00 €

    The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years.

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