Bücher von Anna Lena Bischoff

Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Linneaus University, language: English, abstract: The Research question of this thesis is: How is organizational culture expressed and experienced over time in a company with a cultural focus? The purpose is to describe how a multinational company with a strong focus on the management of culture and values re-interprets their core cultural values in the face of modernization and internationalization. At the same time, the preservation of the cultural core is investigated by looking at how culture is expressed at the case company. The research design of this study is a qualitative case study with the collection of empirical data through interviews, observations, and organizational documents. Abductive reasoning was employed to serve the exploratory layout of the study. A constructivist ontological and interpretivist epistemological position was taken. Quality criteria, relevant for qualitative research studies were considered.Organizational culture is one of the most prominent topics in academia and has gained its status due to the transferability from academia into managerial practice. Today, organizational culture has become an institutionalized topic and scholars call for a need to revive the topic. Inconsistency with organizational culture and organizational vision, external market pressure and a changing composition of the workforce ask to adapt organizational culture to current times.

Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,3, Linneaus University (School of Economics), course: Action Research and Interactive Methods, language: English, abstract: In order to use methods to get a successful result, time planning and researching the energy topic is the most important preparatory work that needs to be done. By discussing the priorities, the possible methods that will be used in the following process, the team is able to schedule their activities.For instance, researching the topic is going to take many hours so using time efficiently is important from the beginning. Literature review will be included during the whole project but it is reasonable to take more time in the beginning for it. A timeline will give the group a good overview and provide the client, with a better understanding on what will be delivered as well as milestone events.

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Linnaeus University, course: Innovation through Business, Engineering and Design, language: English, abstract: This report will critically analyse the design concepts for the case company by competiveness and customer expectations. Finally it will be critically reflected up on the case company¿s current situation and opportunities for the future.How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?To create a meaningful, successful product, market insights and knowledge about customer expectations are needed. Knowing the customer¿s desires helps to develop meaningful products that meet market demands. Besides being aware of the motivation for a product introduction, knowing the products market is crucial. Competition can make or break a products future. The desire to expand or enter a new market can lead to many avoidable mistakes. These hurdles can be circumvented by doing a thorough competitor analysis so that no unpleasant surprise waits around the corner.

Seminar paper from the year 2016 in the subject Design (Industry, Graphics, Fashion), grade: 1,3, Linnaeus University (Design), course: Methods at Work, language: English, abstract: Many design methods are unconsciously used in creative processes (Lindemann, 2003). However understanding design methods better, gives the opportunity to improve the design process by applying adequate methods more consciously (Andreasen, Hansen, & Cash, 2015). Even though unconscious design methods are processed much faster, they can lead to ineffectiveness (Lindemann, 2003). By making use of adequate methods, the process can lead to a more satisfying outcome. Furthermore the design process becomes more approachable to other disciplines working with a designer.

Seminar paper from the year 2016 in the subject Engineering - General, grade: 1,3, Linnaeus University (School of Engineering and Business), course: Methods at Work, language: English, abstract: Only suitable methods can help to move forward in the process of product development. Therefore it is important to choose a method that fits the product, current stage of development process and the team.The project is currently in the evaluation phase in accordance to the value methodology. One of the major purposes of this stage is to come up with a short list of projects with the highest potential. Hence, a selection process needs to be executed to produce a focused concept. The focus concept will then be used in the next stages to be developed further. The weighted matrix is a method that is used at an early stage in product development process to select a concept that looks the most promising. This method helps to increase customer value and at the same time make a selection that is objective. Therefore the weighted matrix was chosen in this project to help make a selection among the choice of concepts. Often it is difficult to come to a consensus among group members as everyone is biased by their profession. Everyone has a subjective way of ranking the concepts according to their experiences and knowledge. Such a ranking can lead to dissatisfaction and conflicts in the team as well as choosing a concept that has not the most potential from a customer perspective. The weighted matrix makes the decision process on the one hand a group experience where everyone is involved and gets the acknowledgement of their knowledge and on the other hand more objective.

Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hamburg (Lehrstuhl für BWL, insbesondere marktorientiertes Medienmanagement), course: Marketing, language: English, abstract: The combination of efforts of Profit-Organizations (POs) and Non-Profit-Organizations(NPOs) to benefit from a collaboration has gained increased attention throughout the last couple of years (Belch & Belch, 2004). Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent participation of investment banks in the most recent financial crisis have fueled the discussion of ethical codes of conduct for corporations, their social responsibility in society and thus their social commitment(Kotler & Lee, 2005), (Hess, Rogovsky, & Dunfee, 2002), (Horrigan, 2010).The contribution of business entities in social causes made them consider their possibilities to not only act socially responsible, but profitable at the same time (Zdravkovic,Magnusson, & Stanley, 2010). This called marketers to action, designing strategies thatwould highlight a company¿s willingness to do good, advance the company¿s reputable image, enhance customer retention and increase sales (ib.).The success of this new and uprising type of marketing, CRM, is determined by many factors, one of them being thefit of the collaborating partners (Fries, 2010).The aim of this work is the presentation of the current state of research of the success of CRM. A further objective of this thesis is the systematic elaboration of empirical studies to draw conclusions about possible effects on the success of CRM campaigns.