Bücher von Antonio Lopez

Drawing on original research, Antonio Lopez demonstrates how common media literacy practices reinforce belief systems at the root of unsustainable behaviors. By combining emerging literacies, the author offers a solutions-oriented critique and paradigm-shifting reappraisal of media education by advocating "ecomedia literacy."

Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual¿s «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

Santiago Narbona es un joven aspirante a actor sevillano que acababa de sufrir un desamor y cuya ilusión de hallar un amor se encontraba en dificultades. Jessica Sobral es una modelo argentina de gran renombre y sueña con hallar el amor verdadero. El destino les permite encontrarse y vivir el romance con el que siempre soñaron, junto con la realización de sus sueños. Luís Minguez, el mejor amigo de Santiago, no lo pasa demasiado bien, sueña con una chica con la que no puede tener una fácil relación, su familia está casi desintegrada y, poco a poco, ve como su relación con Santiago se deteriora. Y, dentro de sí mismo, hay un terrible secreto que ni el propio Luís conoce.