Bücher von Anubhav Anand Mishra

W sektorze bankowo¿ci detalicznej zachodz¿ daleko id¿ce zmiany w zwi¿zku ze zwi¿kszon¿ konkurencj¿ i wprowadzaniem nowoczesnych technologii. Obecnie klienci stali si¿ bardziej ¿wiadomi ni¿ w przesz¿o¿ci i w zwi¿zku z tym stale poszukuj¿ w swoich bankach detalicznych lepszej jako¿ci us¿ug, które mog¿ zapewni¿ im satysfakcj¿. Ksi¿¿ka ta pomaga w identyfikacji wymiarów relacji, które s¿ odpowiedzialne za satysfakcj¿ klientów, a tak¿e umo¿liwia ocen¿ si¿y oddziäywania tych czynników. To z kolei przyczyni¿oby si¿ do poprawy relacji mi¿dzy bankami detalicznymi a ich klientami, a tym samym pomog¿oby decydentom tych banków zidentyfikowä g¿ówne czynniki, które decyduj¿ o zadowoleniu klientów. This book has put forward a number of implications that have a practical relevance for those bank managers who seek to identify the levels and factors of satisfaction of their customers. Mened¿erowie mog¿ równie¿ odnie¿¿ korzy¿ci ze wzgl¿du na okre¿lenie hierarchicznego znaczenia tych czynników. Oprócz profesjonalistów, analiza powinna by¿ równie¿ korzystna dla badaczy i naukowców, a tak¿e studentów marketingu.

The retail banking sector is undergoing wide sweeping changes due to heightened competition and the initiation of modern technology. Now the customers have become more aware than they were in the past and as a result are continuously looking for better quality of services from their retail banks that can provide them with satisfaction. This book helps in the identification of the relationship dimensions that are responsible for satisfying the customers and also enables in the assessment of the influencing power of these factors. This in turn would help in the enhancement of the relationship between the retail banks and their customers, and thus aid the decision makers of these banks to identify the major factors that determine the satisfaction of the customers. This book has put forward a number of implications that have a practical relevance for those bank managers who seek to identify the levels and factors of satisfaction of their customers. Managers can also be benefited because of the identification of the hierarchical importance of these factors. Apart from professionals the analysis should also be beneficial for researchers and academicians as well as students of marketing.