Bücher von Axel Joern

This book on the topic of "e;Dynamic capabilities at International Business Machines (IBM)"e; starts with an introduction of the company IBM. In the second part the theoretical basis for dynamic capabilities is described. The third part explains the practical execution of the dynamic capabilities within IBM. Finally, this book draws a conclusion and gives a recommendation for future research.

This Case Study defines the global pharmaceutical industry and its boundaries"e;, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.