Bücher von Bonita Kolb

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Revised edition of the author's Tourism Marketing for cities and towns, c2006.

A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.