Bücher von Brian Moeran

Ethnography in the Raw describes the author's encounters with the Philippine family into which he has married, his wife's friends and acquaintances, and their lives in a remote rural village in the rice basin of Luzon, about 130 miles northeast of Manila. The book links detailed descriptions of his Philippine family with cultural practices such as circumcision, marriage and cockfights combined with theoretical musings on the concepts of sacrifice, social exchange, patron-client relations, food, and religious symbolism. It is both anthropological fieldwork 'in the raw,' and an incisive analysis of contemporary Philippine society and culture.

This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms.

At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth.

An account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. It depicts the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them.

Follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. This book introduces students to ways in which anthropologists study social systems in business. It also shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.