Bücher von Brinda Kalyani P R

Social Media has made its presence felt in all the spheres of Business and therefore we can not think of a business without social media. All the spheres of the business is influenced by the social media, be it marketing, sales, finance or production.The book ¿Social Media Advent in Business¿ looks at the presence of social media in different domains of Business like Health Care, Apparels, Advertising and the Customer Satisfaction levels of Social media marketing. The book is divided into four Chapters on these headings and the pattern of study is research oriented with fact findings. The chapters have dedicated to the exploration of the topics and the findings of the study is arrived at.The Chapters are based on Research Studies.

The Book "Determinants of Investment Decisions during Post Covid 19, is about the choices that a retail investor has while employing his funds in many of the choices in front of him. The excess of his earnings being converted to savings and then employed with an idea of 'let the money work for me!!"The Cryptocurrency which is not so familiar to the Investors as a choice is introduced in the later part of the Book with a view to enhance the knowledge about the same to be considered by Investors while choosing the many different paradigms while making an investment decision.The Chapters have been dealt with in a research-based style since mere facts presentation may not appeal to the readers at large. The book will surely help the students, researchers, teachers and Professionals who are interested in Cryptocurrencies.