Bücher von Burkhard Schwenker

Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management.

The authors present the results of extensive studies carried out by Roland Berger Strategy Consultants on the subject of corporate growth and use them as a basis to develop new concepts for sustainable profitable growth. The book has illustrative examples and a focus on conceptual considerations.

"DUV Wirtschaftswissenschaft"--P. 4 of cover.

This book analyzes two opposing currents in business thinking: the tug of war between strategic and financial considerations. It dissects their differences and develops an approach that reconciles the two conflicting schools of thought.

Im Spannungsfeld zwischen Strategie und Finanzen bewegt sich das gesamte Planungs- und Entscheidungssystem von Unternehmen: Ein Top-Manager und ein bekannter Wissenschaftler uberwinden hier die Gegensatze beider "Denkschulen", ohne sie zu verwassern...