Bücher von Carolina Machado

This book explores smart/intelligent business and management, addressing the challenges and issues encountered by contemporary organizations. It provides a detailed and up-to-date perspective on theoretical and practical aspects related to the management of dynamic, competitive, and socially responsible organizations. The topics covered span the strategic integration of smart technologies to enhance competitiveness, the intersection of artificial intelligence, hyper-personalization, and customer-centricity, the transformative impact of Industry 4.0 technologies in manufacturing, agile human resource management, eco-innovation practices, and the effective management of a multigenerational workforce. The book also examines the strategic interplay between talent management and smart organizations, making it an essential guide for navigating the intersection of technology, strategy, and human capital in the contemporary business landscape.

This book is a comprehensive resource for managers, engineers, researchers, academics, and professionals from various fields seeking to grasp the complexities and opportunities presented by digital transformation. It goes beyond the superficial understanding of digitalization, delving into the intricacies of this transformative process and its profound impact on organizations. By exploring the latest developments and insights from around the world, readers will gain a deep understanding of how digital transformation influences not only technological aspects but also human resources, processes, relationships, and information management. With a critical lens, this book addresses the challenges and changes that arise in the context of digital transformation, empowering readers to effectively lead and manage these processes. From examining the role of technology transfer to discussing talent management, consumer vulnerabilities, generative AIs, and the evolving landscape of e-commerce and internet use, this book provides a rich tapestry of knowledge and practical recommendations. It also highlights the significance of collaboration, virtual teams, and intelligent tools in driving digitalization. Moreover, it explores innovative management practices and techniques for addressing mobile phone waste, utilizing scientometric, bibliometric, and visual analytic tools. Ultimately, this book equips readers with the necessary insights and strategies to navigate the digital transformation successfully and harness its potential to achieve organizational excellence in an increasingly dynamic world.