Bücher von Carolyn M. Vella

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. All organizations need to stay competitive in their respective fields to ensure success.

Competitive intelligence uses public sources to obtain valuable information on competition and competitors.

This go-it-alone guide to corporate intelligence shows ambitious executives how to save on costly consultants by becoming their own intelligence gatherers and analysts. Written by two leading exponents, it aims to supply both competitive-and career-advantages.