Bücher von Chris Miles

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship.In this book, the author uses a rhetorical approach to investigate the ¿marketing¿ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic¿s core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

The purpose of this book is to provide the player, family, coach, and player's support network with the information needed for positional excellence in the position of Tight-Head Prop (No. 3) in Rugby Union. The objectives of this book are as follows:1. To provide the reader with an understanding of the natural physical and mental development of young players in the sport of Rugby Union.2. To explain the demands of Rugby Union and use that information to help guide the player's development.3. To provide a blueprint for the core conditioning needed to achieve results in the game of Rugby Union.4. To provide an insight into what selectors and coaches are looking for at a representative level.5. To provide free access to a professional player development portal, www.developaplayer.com, whereby the player can record and share their Rugby development with friends, family, coaches, sponsors, and selectors.

The purpose of this book is to provide the player, family, coach, and player's support network with the information needed for positional excellence in the position of Hooker (No. 2) in Rugby Union. The objectives of this book are as follows:1. To provide the reader with an understanding of the natural physical and mental development of young players in the sport of Rugby Union.2. To explain the demands of Rugby Union and use that information to help guide the player's development.3. To provide a blueprint for the core conditioning needed to achieve results in the game of Rugby Union.4. To provide an insight into what selectors and coaches are looking for at a representative level.5. To provide free access to a professional player development portal, www.developaplayer.com, whereby the player can record and share their Rugby development with friends, family, coaches, sponsors, and selectors.

The purpose of this book is to provide the player, family, coach and player's support network with the information needed for positional excellence in the position of Loose-head Prop (No. 1) in Rugby Union. The objectives of this book are as follows:1. To provide the reader with an understanding of the natural physical and mental development of young players in the sport of Rugby Union2. To explain the demands of Rugby Union and use that information to help guide the player's development3. To provide a blueprint for the core conditioning needed to achieve results in the game of Rugby Union4. To provide an insight into what selectors and coaches are looking for at a representative level5. To provide free access to a professional player development portal www.developaplayer.com whereby the player can record and share their Rugby development with friends, family, coaches, sponsors, and selectors