Bücher von Christoph (Universite de Neuchatel Switzerland) Muller

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with organizational learning in the digital business world, where rapid changes are having a serious effect on organizations and where success primarily depends upon the people involved. The first part of the paper gives a brief overview of the prevailing management principles which were advocated by well-known theorists and have been adopted by many organizations to date. As the paper progresses, it broadly deals with the purpose of organizational learning and its principles. To provide an example of how a learning organization operates in practice, the approach of the e-commerce company eBay will be analysed in order to draw attention to the contribution of learning principles to organizational success. Finally, contemporary issues which seem to negatively affect eBay and its corporate culture will be discussed.

Essay from the year 2010 in the subject Leadership and Human Resource Management - Miscellaneous, grade: A, The University of Surrey, course: Human Resource Management, language: English, abstract: This paper critically evaluates whether incentives really help to motivate employees. For this purpose it provides a clear definition of motivation, points out why existing theories are partly outmoded and introduces a new model in order to gain a holistic view of the motivation concept. As the paper progresses it will be dealt with appropriate theories and practical examples of Apple in order to promote understanding of the key aspects of incentives.

Essay from the year 2011 in the subject Tourism - Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today¿s dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter¿s Five Forces model and a case study are provided in the appendices in order to promote understanding.

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with innovation and creativity in today¿s organisations and outlines how Apple has established itself as one of the leaders in the hardware and software and consumer electronics devices industry. It devotes considerable attention to the key aspects that make an innovative and creative organisation and attempts to highlight how Apple¿s approach differs from contemporary innovation management principles. Finally, the paper focuses on the reactions of employees to Apple¿s work environment, possible shortcomings of its approach to innovation and recommendations that need to be considered in order to overcome increasing competitive pressure and ensure organisational success from a long-term perspective.

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world¿s leading car manufacturer and Ryanair, Europe¿s leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair¿s low-cost strategy in the appendix in order to promote understanding.

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe¿s leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter¿s Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair¿s external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair¿s low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair¿s future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.