Bücher von Claude Johnson

Microwave cooking has become part and parcel of our busy everyday life and given us more flexibility and freedom in and out of the kitchen. Speedy, cool, hygienic and reliable, the microwave works like a charm, cooks like a dream and uses only minimal electricity, a major consideration in times of rising energy costs and the need to make savings where we can.It is an accepted fact that microwave ovens cannot completely replace conventional ovens and hobs but they do go a long way towards it.Used to full capacity, a microwave can become the most efficient, valued and respected piece of equipment in your kitchen.

Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. Jems is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You'll discover: · how target marketing of your product can save your company money · how to increase your customer base by determining your company's target market · how to identify your ideal customer---and those you should avoid · how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers You'll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let Jems from Johnson show you how to get CRM right---from the first hello.