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Bücher von Clayton M. Christensen

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  • 13% sparen
    - Creating and Sustaining Successful Growth
    von Clayton M. Christensen
    31,00 €

    In the bestseller The Innovator's Dilemma, the author exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In this book, he takes the idea of disruption one step further - explaining how companies can and should become disruptors themselves.

  • 10% sparen
    von Clayton M. Christensen
    18,00 €

    A generation ago, Clayton Christensen revolutionized business with his groundbreaking theory of disruption?a way to predict how competitors will respond to different types of innovation. In this book, Christensen and his coauthors examine the other side of the puzzle: what causes growth, and how to create it.After years of research, Christensen, Hall, Dillon, and Duncan show that the long-held maxim?that the crux of innovation is knowing more and more about the customer?is wrong. Customers don't simply buy products or services; they ?hire? them to do a job. Understanding customers does not drive innovation success. The key is understanding customers' Jobs to Be Done. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, and Airbnb to name just a few.This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory, why it's predictive, and, most important, how to use it to improve innovation in the real world.

  • von Clayton M. Christensen
    16,00 €

    In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students. In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrity—and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions. How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.

  • von Clayton M. Christensen
    29,80 €

    ((U4))Mit seinem Werk "The Innovator's Dilemma" verfasste Clayton M. Christensen eines der wichtigsten Managementbücher der letzten Jahrzehnte. In "The Innovator's Solution" beschreiben Clayton M. Christensen und Michael E. Raynor, wie Unternehmen disruptive Innovationen erfolgreich selbst entwickeln und vermarkten können.Wenn dies ein Buch für Seefahrer wäre, würde es voller Seiten mit Diskussionen über das Segeln mit oder gegen Gezeiten und Strömungen sein und darüber, wie man Segel setzt, um die aktuellen Winde gut zu nutzen. Durch ein solches Buch würde es einfach werden, zu erkennen, dass, wo und wann Sie starten sollen, wenn man die Richtung bedenkt, in die diese Kräfte Sie tragen wollen.Wie in der Seefahrt soll Ihnen dieses Buch es leichter machen, eine gute Ausgangsposition zu finden. Denn die ist für die Erfolgswahrscheinlichkeit wichtig, insbesondere wenn man die Richtung der im Wettbewerb auftretenden technologischen und gewinnorientierten Kräfte berücksichtigt, die auf Sie einwirken. Mit dieser Sichtweise kann man die Herausforderung leichter angehen, neue, wachstumsstarke Unternehmen zu gründen. Dies bedeutet, dass Sie sich bei der Gründung eines neuen Unternehmens keine genauen Vorstellungen über die Details Ihrer Strategie machen müssen, bzw. nicht hellseherisch vorhersagen müssen, wie sich die Technologie entwickeln wird. Vielmehr müssen Sie sich in erster Linie auf die richtigen Ausgangsbedingungen konzentrieren.Wenn Sie vom richtigen Ausgangspunkt aus starten, dann werden sich die Entscheidungen, die zum Erfolg führen, von selbst ergeben. Um diese Entscheidungsmöglichkeiten auszuschöpfen, müssen Sie ein Geschäftsmodell schaffen, dessen Ressourcen, Prozesse und Werte diese Kräfte, wie beim Segeln, so gut nutzbar machen können, dass sie zum Erfolg beitragen und Sie nicht in die falsche Richtung abdriften lassen.

  • von Clayton M. Christensen
    29,80 €

  • 22% sparen
    von Clayton M. Christensen, James Allworth & Karen Dillon
    21,00 €

    In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students. In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrity?and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions. How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.

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