Bücher von Darina Mineva

This doctoral work presents an assessment method for a rational structure of an organization providing medical care and health services in terms of total quality and non-profitable marketing. The presented scheme / algorithm for assessing the quality of the medical service will provide guidance to the managers of the hospitals, to evaluate the activity from the point of view of marketing and total quality, will help them in the elaboration of the strategic plans and in the adoption of management decisions.