Bücher von DAVID COX

What's the first image that comes to mind when you think of your favorite brand? Do you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them? Has it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now? Are you still uncertain if your brand is even strong enough to convey your image and build a presence within the market? The problem is that businesses are saturated, making the point of entry harder to penetrate because of the stringent competition. In fact, 59% of consumers prefer to purchase new products from brands they know due to their familiarity with their existing products. Despite this, there is a way in--whether you are just starting your business, or you want to revamp your existing brand. And it all starts with one thing in mind...In Your Step-by-Step Guide to Brand Building, you will discover:The #1 mistake marketers make when it comes to building their brand's identityThe 9 pillars of brand building you need to know in order for your brand to succeedA breakdown of how you can build a brand with a strong presence, even if your current one is floppingThe how-to of competitive analysis, with a tried-and-tested framework templateHow altering this one aspect of your logo will affect how consumers perceive your brandThe secret to connecting your consumers to your brand, boosting their loyalty towards your productsThe crucial steps you need take after building your brand to maintain statusBonus: Case studies on big brands-what they are doing right, and how they got past the hurdles that blocked their pathAnd much more. By establishing a strong brand, you will have the most valuable asset your business can possess. In 2019, Coca-Cola's brand value reached a whopping $80.83 billion dollars, and it was first established back in 1886. That's the power good branding will grant you. When you have an established name, the possibilities and opportunities are limitless, yet it can only become a reality if you are equipped with the right tools and knowledge. Stop testing strategies with your eyes closed--implement the ones that are known to work for you, rather than against you.

THE FATE of the remains of Simon de Montfort, earl of Leicester, has long been a mystery. Since his death at the battle of Evesham in 1265, one foot of the dismembered corpse has been confidently traced to Alnwick abbey in Northumberland, from where it disappeared, probably at the Reformation. A skull displayed in the Almonry Museum and Heritage Centre at Evesham may belong to a member of the Montfort family. Stories abound, of secret tunnels under the River Avon, and of remains collected by Montfort?s widow and interred in St Mary?s abbey, Kenilworth.In this booklet Dr Cox reviews the evidence for an alternative last resting place of Earl Simon?s bones, and outlines the circumstances under which they might be recovered and identified. A challenge thus awaits us to provide for Simon de Montfort the discovery and preservation accorded to the last Plantagenet king of England, Richard III.

In our book Theoretical Statistics we gave about 150 Further results and exercises mostly intended to illustrate material of intrinsic interest that it was not possible to cover in the main text.

In this new edition, the fundamental material on classical linear aeroelasticity has been revised. New chapters on aeroelasticity in turbomachinery and aeroelasticity and the latter chapters for a more advanced course, a graduate seminar or as a reference source for an entree to the research literature.