Bücher von David Katiambo

This book analyses the image of female athletes in Kenyan newspapers. The image of female athletes was analysed because it is one of the most influential in socialization of young children by mass media.The years between 1980-2001 were selected for analysis because this period was the peak of worldwide advocacy for gender equality. In the selected period coverage of female athletes increased steadily. But there was a higher increase in photographic coverage than textual coverage. These implies that increased coverage of women by newspapers does not necessarily mean gender equality. It can also mean women are continually viewed as sex objects, as baits for attracting readers. Increase in photographic coverage can also mean tablodization of newspaper market in Kenya. This book is important for students and gender researchers who want to know more about the image of women in the mass media.

This book identifies relevant approaches of designing effective health communication programs in Africa. The book builds on current knowledge in health communication to suggest strategies of making this universal knowledge applicable in Africa. the author identified relevant theories, African cultural practices,media advocacy, new media, socio-legal perspective and behaviour change communication as the best strategies for health communication in Africa. The book attempts to fill the gap in knowledge in health communication created by the fact that majority of theories and principles were developed in Western countries and their duplication in developing countries has led to inconsistent results. This work is important because it is tailored for use in Sub-Saharan Africa a region with a high burden of disease. The book is meant to play an important role in health communication aimed at HIV and AIDs prevention.