Bücher von David Machin

The primary goal of the volume on "e;Visual Communication"e; is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.

A lively and accessible approach to the study of popular music. Moving beyond the typical analysis of 'popular music and society', Machin offers students a toolkit for looking at popular music, taking it apart and really understanding what makes it 'work'.

Featuring a range of exercises, examples, and images, this textbook provides a practical way of analysing the discourses of the global media industries. It investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localised forms.