Bücher von David Morley

Presenting a multi-faceted exploration of audience research, this book draws on empirical work to examine the emergence, development and future of TV audience research. In addition to providing an overview it also questions how class and cultural differences can affect how we interpret TV.

Examines the ways in which collective cultural identities are being reshaped under conditions of a postmodern geography and a communications environment of cable and satellite broadcasting. Looks at Europe, America, Islam and the Orient.