Bücher von David W. Conklin

A truly international perspective that integrates both market and nonmarket analysis concisely.

Addressing five sets of environmental forces (industry structure, macroeconomic, political, societal and technological variables), Cases in the Environment of Business provides an outstanding collection of relevant, classroom-tested cases. In discussing the cases, students will participate in managerial decisions set in an international context.

In this book, Professor Conkin explores the diversity of economic systems and the choices societies must face in determining the economic systems best suited to their needs. He discusses the alternative objectives and alternative decision modes that are available to societies.