Bücher von David Woodruff

"Iconic Highway 395. Originally known as El Camino Sierra, this magical ribbon of blacktop has been taking people on a sentimental journey for over 100 years. Rarely does a roadway invoke such nostalgic memories as The Mountain Highway. Tales Along El Camino Sierra is a collection of little known stories involving people, places and events that have taken place over the years, in the beautiful lands of the Eastern Sierra. These engaging and often amusing narratives bring to life the area's rich human history, that has not only helped shape the social culture of this cherished region but have often created an enduring impact upon the human psyche."

Tales Along El Camino SIerra Volume II continues with more classic and little known stories of history that have occured along beloved Highway 395...aka El Camino Sierra. Volume II has an assormtnet of "Tales" from not only Inyo and Mono Counties of California, but continues Hwy 395 with many little known tales from Western Nevada and Lake Tahoe. A fun and informative book...and a must read for any one who enjoys the romance and nostalgia of the Mountain Highway.

Since opening on February 1, 1927 with just 12 guest rooms, the Oasis at Death Valley has achieved preeminence among US National Park Resorts. Originally conceived by the Pacific Coast Borax Company, the Inn was the answer to the declining mining industry, which had left the Death Valley Railroad with nothing to haul. The construction of the Inn helped to shift Death Valley's draw from mining to tourism, brining a new industry to the Old West. Steeped in history and tradition, the Inn and the Ranch have become as much as destination as the Park itself. With naturally heated swimming pools, the world's lowest golf course, four-diamond hospitality and surroundings of unsurpassed natural beauty, the Oasis of Death Valley creates fond memories that are forever treasured by its guests.

Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they need to know about your brand upfront -- in a simple, honest, and informative way -- your competitors will be happy to step up.That's why every copywriter needs Herding Words: A Brand Copywriter's Guide by David R. Woodruff. Aimed at those responsible for crafting brand narrative, it elevates writers' expertise as brand storytellers, inspiring them to go beyond features and benefits, get to the core truth about a brand's promise, then transform those insights into powerful brand narrative for print, digital, and web marketing communications.A smart, informative, and engaging book, Herding Words contains practical, prescriptive advice from an insider. Woodruff's personal, welcoming tone befriends the fellow copywriter and instructs them on how to boost their writing from good to great by way of diving much deeper into the discovery process about a brand.