Bücher von Deepika Kanyal

Marketing in healthcare involves the strategic promotion of medical services, products, and facilities to patients, healthcare professionals, and the general public. It aims to create awareness, educate, and influence decision-making in the healthcare sector. This can encompass various strategies such as digital marketing, content creation, community engagement, and advertising to build trust, enhance patient experiences, and drive positive health outcomes. However, ethical considerations are crucial due to the sensitive nature of healthcare, requiring marketers to balance the promotion of services with the best interests of patients and ethical standards.

Hand hygiene is a common term that is applicable to hand washing, antiseptic hand rub, antiseptic hand wash or surgical hand antisepsis. Hand hygiene helps in preventing cross-transmission of microorganism and helps in reducing the prevalence of health care associated infections and an optimal hand hygiene behavior is considered as the cornerstone for preventing health care associated infections. Nurses comprise the largest percentage of health care workers and they are appraised as the ¿nucleus of the healthcare system¿, their compliance with hand washing seems to be crucial in preventing the transmission of diseases among the patients as they spend more time with patients compared to other healthcare workers.