Bücher von Elearn

Provides managers and trainers with a handbook for action and development. This book explores the concept of spotting good ideas, linking them to the business context and making them work. It shows how to provide direction by objectives and goals and monitor outcomes.

Based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers, this title fuses key ideas with applied activities to help managers examine and improve how they work in practice. It provides the basis for self-paced learning at level 4/5.

Business Environment looks at the major factors that influence an organisation's strategy. It equips learners with a portfolio of tools including PESTLE, portfolio analysis, capability audits, SWOT and stakeholder analysis to analyse the internal and external environment within which their organisation operates and challenges them to develop their understanding of their organisation's strategic direction.

Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Fuses key ideas with applied activities to help managers examine and improve how they work in practice. This series includes books, which provide the basis for self-paced learning at level 4/5. It helps trainers to plan and deliver high quality, business-led courses.