Bücher von Eve Chen

Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growthKey FeaturesUnderstand and implement key growth product management models to improve revenue, user adoption, and retentionLearn effective frameworks, strategies, and tactics for growth product management in various contextsDevelop practical strategies and insights to achieve customer lifetime goalsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product.This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.By the end of this book, you'll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learnUnderstand key growth product management models such as lean startup, pirate metrics, and AARRR frameworksOptimize journeys, improve UX, and personalize interactions with retention and loyalty strategiesExplore model applications in SaaS, e-commerce, and mobile app developmentImplement practical actions to prioritize, experiment, and measureGet to grips with techniques of service, feedback, and rewards for customer retentionSet and achieve customer lifetime value goals for successDiscover effective strategies for achieving your customer-for-life goalsWho this book is forWhether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.Table of ContentsIntroduction to Growth Product ManagementUnderstanding Product-Led Growth Management ModelsUnderstanding Your CustomersUnlocking Success in Product Strategy and PlanningSetting the Stage for a Powerful Product-Led EnterpriseDefining and Communicating Your Product Value PropositionThe Science of Growth Experimentation and Testing for Product-Led SuccessDefine, Monitor, and Act on Your Performance MetricsGuiding Your Clients to the Pot of GoldMaintaining High Customer Retention RatesUnlocking Wallet Share through Expansion RevenueThe Future of a Growth Product Manager