Bücher von Florian Wakolbinger

The Creative Industries have recently come into the focus of urban development strategies and economic policy. The driving force behind that was, amongst others, Richard Florida with his bestseller ¿The rise of the creative class and how it¿s tra- forming work, leisure, community, and everyday life¿. The Creative Industries are increasingly dynamic and growing three times faster than the economy in total. With respect to the economic value added, the Creative In- 1 dustries in Germany are absolutely comparable to the automotive industry. Nonetheless, for entrepreneurs it is often still easier to find financing opportu- ties for property, real estate and assets than for ideas and intangible assets. Thus, - vestitionsbank Berlin has been researching possibilities to finance the Creative Economy since several years. Many who are engaged in spurring the development of cities and regions, h- ever, come across various different definitions of the term ¿Creative Industries¿ and several approaches which cannot be exactly distinguished from one another. This might cause confusion.

Die Autoren stellen unterschiedliche Ansatze der Kreativen Industrien differenziert dar. Sie untersuchen spezifische Geschaftsmodelle und entsprechende Finanzierungsanforderungen fur die spezielle und in sich heterogene Struktur der kreativen Industrien mit uberwiegend Klein- und Kleinstunternehmen. Dies erfordert auch kreative Forderinstrumente und interdisziplinares Denken in der Wirtschaftspolitik.