Bücher von Franklin J. Boster

Presents students with a refreshing way to study persuasion, communication theory, and human behaviour. Rather than examining different types of persuasion research and reviewing each one at a time, Franklin Boster and Christopher Carpenter explore eight key controversies, as well as research and theory related to each topic.

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.