Bücher von George Lakoff

George Lakoff and Mark Johnson suggest that basic metaphors used in everyday speech not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning.

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:* What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language-and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

"In sehr differenzierten Kategorien werden zahlreiche Sprachbilder untersucht und klassifiziert. Wer sich neben praktischen Interessen an der Metapher auch noch ein wenig mit erkenntnistheoretischen und linguistischen Gedanken befassen mag, wird mit ,Leben in Metaphern' gewiss auf seine Kosten kommen." - Kommunikation & Seminar"Zweifellos der einflussreichste Beitrag zur Metapherntheorie der letzten Jahrzehnte." - literaturkritik.de