Bücher von Gerard Assey

'Present with Impact: Captivate Your Audience with the Ultimate Handbook for Powerful Professional Presentation Skills' is an indispensable resource for individuals seeking to master the art of delivering impactful presentations. This comprehensive guide covers 18 Primary P's of a Powerful Presentation- from understanding the importance of purpose and tailoring messages for diverse audiences to mastering body language, vocal delivery, and handling unexpected challenges.Through practical tips, examples, and action plans, readers will gain insights into crafting persuasive and engaging presentations. The book emphasizes the significance of self-evaluation, seeking feedback, and embracing both successes and failures as opportunities for growth.With a focus on authenticity and passion, this guide empowers readers to make lasting impressions, inspire action, and build lasting professional connections. Whether navigating high-stakes business pitches, team meetings, or public speaking engagements, 'Present with Impact' equips presenters with the confidence and expertise to succeed in any scenario.

'31 Key Habits of Champions-Your 31-Day Journey to Greatness' is an inspiring and practical book that delves into the habits that set champions apart and pave the way to success in various domains of life. Through real-life examples and actionable steps, this book will provide you with the tools to cultivate the mindset and behaviors of champions.Each of the 31 habits explored in this book, from goal setting and discipline to adaptability and continuous improvement, is dissected to offer valuable insights and guidance. Drawing inspiration from renowned individuals who have achieved greatness, you will gain a deeper understanding of the habits that contribute to their success.Becoming a champion is not limited to a specific field or industry, but is a personal journey of growth, resilience, and self-discovery. Whether you aspire to excel in sports, business, arts, or any other endeavor, '31 Key Habits of Champions' serves as a roadmap to unlock your full potential and become the best version of yourself. By embracing and incorporating these habits into your own life, it will help foster personal fulfillment, excellence, and the realization of your goals, enabling you make a lasting impact in your chosen field and leave a legacy of success.Embark on the transformative journey to becoming a Champion with '31 Key Habits of Champions-Your 31-Day Journey to Greatness' and unlock the keys to personal growth, achievement, and a life of extraordinary success

'Selling with Integrity: Sell Like Jesus- The Perfect Role Model!' is a transformative guide that invites sales professionals to embark on a journey of embracing Jesus as the ultimate Role Model in Sales. Through the exploration of eight fundamental steps in selling, this book reveals how biblical principles and Jesus' example can reshape the sales landscape.Drawing from Jesus' compassion, integrity, and servant leadership, readers discover how to create meaningful connections with customers based on love, trust, and empathy. Each chapter presents practical applications of Godly virtues in prospecting, preparing, approaching, uncovering needs, proving value, handling objections, up-selling, cross-selling, closing, and providing exceptional customer service.With compelling examples from Jesus' ministry and relevant biblical scripture, 'Selling with Integrity: Sell Like Jesus- The Perfect Role Model!' empowers a sales professional to transcend conventional sales techniques and embrace an authentic approach that reflects the heart of Jesus. This transformative journey leads to not only enhanced sales performance but also a profound impact on the lives of those served.Go ahead! Sell with Christ-like Excellence!

'The Power of FOCUS: The Greatest Competitive Advantage for Increased Productivity & Success!' is a transformative, enlightening & practical book that explores the profound impact of focus in achieving success in our personal and professional lives providing valuable insights, actionable strategies, and real-life examples to harness this power.In today's fast-paced and distraction-filled world, focus has become a scarce resource. The book emphasizes that focus is not only a skill that can be cultivated but also the greatest competitive advantage in achieving our goals, by covering the various factors that influence our ability to focus- the external & internal factors, beliefs & mindset and their impact along with valuable insights into the other challenges one faces- with key and effective strategies to overcome them. In the digital age, maintaining focus is challenging. The book provides guidance on managing digital distractions, setting boundaries, and leveraging technology effectively. It demonstrates how focus enhances productivity by enabling us to complete tasks efficiently and make better decisions.An invaluable resource for optimizing productivity and achieving success- with practical strategies, real-life examples, and an emphasis on a focused mindset, readers are empowered to unlock their full potential and harness the power of focus as the ultimate competitive advantage.

Selling Skills for Financial Advisors: Master the Unique and Powerful 10 Step Sales Model: 'C.O.N.S.U.L.T.A.N.T..' is a comprehensive and invaluable guide designed to equip financial advisors with the essential skills to succeed in the competitive world of financial services.Through the 10 Step CONSULTANT Sales Model, this book presents a step-by-step approach to the selling process, from effective prospecting and lead generation to closing deals and ensuring post-sales customer satisfaction. Each chapter focuses on vital aspects of selling, including building meaningful connections with clients, understanding their unique needs, and delivering value-driven solutions.Packed with real-life examples, case studies, and interactive exercises, this book provides practical strategies to navigate objections, differentiate from competitors, and nurture long-term relationships with clients. Whether you are a seasoned professional or a newcomer to the field, "Selling Skills for Financial Advisors" empowers you to master the art of selling and achieve remarkable success in your financial advising career.Discover the secrets to becoming a trusted and respected financial advisor, and let the CONSULTANT Sales Model be your roadmap to excellence.

'Growing Up with Grace: The Ultimate Kid's Guide to Essential Life Skills-Politeness, Manners, Etiquette & Dining Delights' is a captivating and comprehensive guide tailored for children aged 6 to 10. Through relatable examples, interactive activities, and engaging examples, this book takes young readers on an empowering journey to discover the building blocks of a well-rounded and confident character.From mastering the art of polite communication to embracing the magic of body language, children will explore vital life skills such as politeness, general and table manners, telephone etiquette, punctuality, self-discipline, and respectful behavior. With every turn of the page, children will uncover the secrets to navigating social situations, fostering positive relationships, and creating a lasting impression through kindness and consideration.'Growing Up with Grace' isn't just a book; it's a roadmap to becoming the best version of oneself. It equips children with the tools to confidently navigate life's challenges, practice good manners, and interact with grace and empathy.This captivating guide of size 8.5 x 11 inches is in large print and is a must-read for parents, teachers, guardians and young readers seeking to embark on a rewarding journey towards personal growth and empowerment.

'Selling to Affluent Customers: Get the Affluent Advantage with Strategies for Luxury Sales Success' is a comprehensive guide that unveils the secrets to successfully navigating the world of luxury sales. This book delves into the mindset and motivations of affluent customers, equipping sales professionals with the knowledge and strategies to meet their discerning expectations.From understanding the allure of luxury branding to mastering the art of consultative selling, this book offers practical insights and techniques to build trust, forge lasting relationships, and exceed customer expectations. Readers will discover the power of personalization, present value, and the ability to up-sell and cross-sell related products to enhance the customer experience.With a customer-centric approach and a deep understanding of the unique needs and desires of affluent customers, "Selling to Affluent Customers" serves as a valuable resource for sales professionals seeking to excel in the world of luxury sales and create extraordinary experiences for their discerning clientele.

'Monopolize your Markets: Gain a Position of Advantage & Dominate Your Market by Mastering the 8 Step Sales Model: M.O.N.O.P.O.L.Y.' is a powerful and comprehensive guidebook that equips readers with the tools to dominate the sales landscape and seize opportunities for success.Drawing inspiration from the classic board game, Monopoly, each letter in 'M.O.N.O.P.O.L.Y.' represents a critical step in the sales journey. From prospecting to crafting compelling approaches, to uncovering needs and pains of your customers, and then proving value to handling objections gracefully, this book provides step-by-step details and real-world examples for mastering each stage. Readers will learn to leverage additional items, enhance the overall customer experience, and foster long-term relationships that lead to customer retention and advocacy.With a focus on exceptional customer service, this book empowers Sales Professionals and aspiring Entrepreneurs to Create a Position of Advantage in their Markets, ensuring they Monopolize Success in Today's Competitive Business World.

'Dealing with Burnout at Work' is a comprehensive book that offers practical strategies and insights to address the pervasive issue of burnout in today's work environments. With burnout becoming increasingly common, this book provides a clear understanding of burnout, its causes, and its impact on individuals and organizations.The book covers a range of topics, including identifying personal burnout triggers, managing workload and priorities, establishing work-life balance, building resilience, enhancing job satisfaction, effective communication with employers, seeking professional help, and implementing long-term prevention strategies, enabling you to gain valuable knowledge and actionable steps to prevent and manage burnout effectively. Filled with real-life examples, case studies, and practical exercises, this book will equip you with the tools you need to navigate burnout successfully. Whether experiencing burnout or seeking proactive measures to prevent it, 'Dealing with Burnout at Work' provides valuable insights to cultivate a healthier and more fulfilling work life.By implementing the strategies outlined in this book, you can regain control of your well-being, find greater satisfaction in your professional life, and create a more sustainable work-life balance.

'Financial Advisors Sales Training: A Financial Advisor's Master Guide to Selling Successfully' is a comprehensive guide designed to equip aspiring and seasoned financial advisors with the essential skills and strategies needed to excel in selling financial services.Drawing on industry expertise, this book covers a wide range of topics, including understanding the role of a financial advisor, knowing different financial products and services, identifying target markets, establishing credibility and trust, mastering the sales process, leveraging technology, and navigating complex sales situations.Using a Unique 8 Step Sales Model: C.H.A.M.P.I.O.N. that equips one with the key steps to selling with practical examples, case studies, and actionable strategies at each step, readers will learn effective prospecting and lead generation, presenting and selling financial services, closing techniques, and maximizing customer lifetime value. Ethical considerations, continuous learning, and cultivating a growth mindset are also emphasized.This book serves as a valuable resource for financial advisors seeking to enhance their sales skills, build strong client relationships, and achieve long-term success in the dynamic world of financial services.So whether you are a seasoned professional or just starting your career, this master-book will provide you with valuable insights, practical strategies, and real-world examples to stand out as a Champion.

'Technical Selling Skills: A Sales Engineers Master Guide to Selling Successfully' is a Comprehensive & Powerful Practical Guide designed for Sales Engineers seeking to excel as Champions in the complex world of technical selling.It covers a Unique 8 Step Champion Sales Model: P.A.N.O.R.A.M.A. to equip you- enabling you to have a panoramic view of the entire sales process: the customer, market, industry, and competition, so you as the technical sales professional will be able to effectively tailor your approach, address customer needs, leverage market trends, offer value, differentiate your products & close successfully while empowering you to engage customers in meaningful conversations, provide valuable insights, and position your offering as the optimal solution, ultimately enhancing your ability to build trust, win business, and achieve sales success.Whether you are a seasoned professional or just starting your career, this master-book will provide you with valuable insights, practical strategies, and real-world examples to stand out as a Champion.

"The Power of Sales Referrals" is a comprehensive and insightful guide that reveals the untapped potential of referrals in driving sales and business growth. With practical strategies and real-life examples, this book empowers sales professionals to harness the power of referrals to build trust, accelerate the sales process, and achieve sustainable success. It explores the art and science behind referrals, shifting perspectives on sales, and cultivating a referral-driven culture within organizations. From creating a referral-worthy business to identifying potential advocates, asking for referrals, and maximizing conversion rates, the book provides step-by-step guidance and actionable techniques. It also delves into the measurement, optimization, and scaling of referral programs, along with overcoming common challenges and objections.Whether you're a salesperson or a business owner,"The Power of Sales Referrals" equips you with the knowledge and strategies to unlock the full potential of referrals and elevate your sales performance to new heights.

'Selling Holiday, Vacation Tours & Packages ' is a must read for anyone in the Travel & Tour business- on how to Sell Professionally, Increase Revenues and Profits and take the business forward by helping you:Sell Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself)Prospect, Win and Sell Your Services.Up-Sell & Cross-SellExpand your markets and market sharePersonalize your customer's journey and experience, by tailoring packages to suit their needsDeliver extra for the customer every step of their journeyHelp gain a continuous flow of ReferralsWin back previous customers who have defected to a competitorBenchmark your position and establish your brand/ name as a market influencer in the Travel industryBuild Glorious Experiences and Memories for your Customers!Retain Customers for LifeStand out from the CompetitionProject the Right Image thro' Professionalism and Credibility in the Market!It covers in detail, each step required for the Sales & Service Process- the skills sets, behavior & attitude, and is aimed at all who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again!

Retail for you as an owner of a salon or spa is a huge potential to boost sales & increase revenues & profits. Sending your clients home with the items they will require to continue the treatment, feeling & looks-promotes customer retention & ensures client loyalty, besides adding to your profits- while making sure that clients continue with the relaxing & uplifting experience they've just enjoyed.When you don't suggest retail to your consumer, you're actually giving them a bad experience. Clients want to appear amazing every day until their next visit, not just for one special day, in front of you. The client's pleasure, satisfaction, retention, future business, becoming your advocates in the market & referrals are therefore directly impacted by how the client has been able to duplicate & continue with the same look and feeling at home. And if you don't do it; someone else will- thereby winning over your customers.'Retailing in Salons & Spas' is therefore a must have for anyone in the spa/ beauty salon/ health club & similar businesses to help you 'Revolutionize your Retailing Experience…and Boost Revenue & Profits! It covers in detail, key steps required for the Retail Sales and Customer Service Process, enabling you create a memorable experience that is enjoyable by encouraging customers to return!The Big Plus with Retail is that, retail will never miss an appointment, nor leave you for another salon, or phone in sick. Retail can be that much dependable factor that moves your salon/spa business from a loss to a profit.Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today!

This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to Increase Sales, Revenues and Profits and take the business further by:1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself.2.Selling Your Services.3.Retailing your Products- Up-Sell & Cross-Sell4.Retaining Customers for Life5.Standing out from your Competition6.Projecting the Right Salon Image.It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again!Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: 'Professional Selling Skills for SPA's, Salons and Health Clubs'"Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot..."

'Selling Travel, Holiday & MICE Services' is uniquely designed to help transform you into a Master 'Travel Sales Consultant', enabling you to discover the secrets that drive the world's Top Travel Sales Professionals, with the 12 Master Keys that will Equip & Enable you Standout as: 'T.H.E. G.R.E.A.T. S.T.A.R.' by helping you:Prospect, Win, Service and Retain Customers who will not only come back but be your advocates out in the market.Expand your markets and market sharePersonalize your customer's journey and experience, by tailoring their packages to suit the needs uncoveredDeliver extra for the customer every step of their journeyHelp gain a continuous flow of ReferralsWin back previous customers who have defected to a competitorBenchmark your position and establish your brand/ name as a market influencer in the Travel industryBuild Glorious Experiences and Memories for your Customers!Overall, help to Maximize Opportunities by Increasing Sales and Keeping your Customers LoyalBuild overall Professionalism and Your Credibility in the Market!Here is just ONE of the Many Testimonials we receive after each Training..."My entire team including myself were engaged on this Sales & Team Building Training that made a Revolutionary Change in our Organization & overall Business, in just one Session itself. Now my Team is hungry for even more!"...Wilfred Selvaraj, Managing Director, LGT Holidays, India

No business today can afford to ignore two very important people -2C's: Your Customer and Your Competitor! The person in front of you is your Customer, and if this person is not treated well, then the person behind you (Your Competitor!) is waiting to grab him as he drops from your list!Therefore knowing how to win and retain customers is the single most important business skill that anyone can learn. The business world makes way for the person who brings in the business and the money…and that's the person who wins and keeps customers. In today's service-oriented economy, excellent service is more than a competitive weapon-it's a survival skill but distressingly only a few organizations are really delighting their customers. Rest assured that if you don't provide this excellent service, someone else would!"Take G.R.E.A.T C.A.R.E!- The Ultimate Guide to Great Customer Service" will help you do just that! It will help create a memorable experience for every customer, by exceeding expectations and going beyond satisfying their needs- making it easy to do business…thereby making everybody win! The Customer, your Company and the Employees!Here are the KEY ContentsThe Importance and Benefits of Providing Great Customer ServiceHow Customers are lost!How valuable are Customers and what do they really wantYOU are the KEY! Attributes of a Customer Service ProfessionalConducting and Presenting Yourself as a Customer Service Professional!Steps to a Professional Customer Service CallProfessional Telephone SkillsHandling Complaints and Irate CustomersSteps to Improving your Service-Setting StandardsLearning to Manage Stress for continued SuccessA Final Word!About the Author

If you could drastically increase the value of each customer's visit to your Spa, Salon or Health Club by 60% or more...(Yes, certainly more!), how would that impact your business's profitability? To be brutally honest, sadly, most spas, salons or health clubs LOSE that amount every time a customer walks out of their door!Salon Marketing has changed considerably over the last few years and so businesses need to embrace these changes to improve the way they sell to their clients without being 'in fear' of doing so. Besides the regular services & facilities offered, retail sales is now viewed as a significant source of additional revenue for salons and spas; and when successfully done, the profit from retail sales can even pay for the rent of your premises and part of the consumables.This book: "Spa, Salon & Health Club Selling Skills" is therefore is a must have for anyone in the spa/ beauty salon/ health club & similar businesses on how to take the business further by Selling:1. Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself.2. Your Services.3. Retailing your Products.4. Projecting the Right Salon Image.It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & their managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again!Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: 'Professional Selling Skills for SPA's, Salons and Health Clubs'"Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa.....""It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!""Very useful information....the way to handle my Guests...very useful for my future....""I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves""Excellent Training!""Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!""Helped me greatly on my self-confidence, handling complaints & being customer focused!""Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot..."

As a Real Estate Advisor, while there are numerous challenges, there is no doubt a floodgate of immense opportunities that is ready to be opened up, & every day, one has a choice to make-Not just Today. Not only Tomorrow. But in fact, make important decisions Every Day.Each & every day, the realtor has one of the greatest opportunities in front of them; opportunities to provide 'Hope'- as they are the ones that hold the Master Key to many people's dream. But along with this, comes challenges- to choose between Right & Wrong, Ethical or Unethical, Fair or Unfair, being Respectful or Disrespectful- and every time the realtor meets with or talks to a prospect...they will be faced with one or all of these choices, which is the deciding factor on which the business will move! It's either failing miserably by a destroyed image and reputation or catapulting the business to greater dimensions of success by standing out as a true Real Estate Professional- striving to maintain professionalism at all costs.Professional Real Estate Advisors, never focus on selling, because people hate being sold by pushy sales people. On the contrary customers love to buy; and Professional Real Estate Consultants don't sell- they just help people get want they want. And this is what this workbook: 'Selling Skills for Real Estate & Property Advisors' will help do- to transform you into a Master 'Real Estate Sales Advisor' by helping discover the secrets that drive the top world's Real Estate Professionals. It will help create habits & lasting changes by replacing current unacceptable patterns that are costing you; with new ones that will now help you achieve your sales goals faster & more consistently.The entire workbook has been split into several step by step, easy & digestible modules with exercises, to help you take back & put to practice each step into a real life situation. That way these skills that you learn will stay with you, enabling you become more Professional & Successful.

This book:'Real Estate & Property Sales Training' is uniquely designed to help transform you into a Master 'Real Estate Sales Advisor/ Consultant' by helping you discover the secrets that drive the top world's Real Estate Professionals- enabling you to gain a full understanding of the selling process, including the importance of being well organized, while working through 12 Master Keys that will Equip and Enable you standout as: 'T.H.E. G.R.E.A.T. S.T.A.R.'As a Real Estate Professional, you are the person that brings 'Hope' and holds the Master KEY to many people's dreams. But for that key to work, you personally need these 12 Master keys! The constellation has a galaxy of stars that are numerous and countless, but among them are just a few that are the brightest and even have names. So also, this business of real estate is flooded with different types of people, many that are unprofessional in their approach with customers, by adhering to wrong practices just to get that immediate business-impacting the image and credibility of this profession overall, whereby the end buyer is now skeptical when having to deal with a real estate advisor/ consultant. But the good news is that you could be that small percentage that shines bright and stands out as the great star- and that is my hope and desire that this book will help you achieve. To stand out as THE GREAT STAR!

All over the world there could be full of negative statistics, warnings, and dire economic projections, with a lot of uncertainty; and the cause of economic slowdown could be very different to anything we've probably seen in the past. The overriding motivator will be fear, not confidence. The basic behavior pattern will be Contraction, rather than Expansion! So the question to ask is: Do you see the recession as a sales problem or a great business opportunity? Sadly, many see it is as a problem, thus missing fabulous opportunities to grow their businesses. An economic slowdown can be a problem for businesses, or, it can be a great opportunity to gain new clients and boost sales-if one can only master the sales methods that work best in such recessionary times.It's important to note that during recessions, even with all the talk going on, people still spend money. Deals are still closed; many businesses thrive, regardless of what's happening on the daily news- banks still process literally millions of money every day. What changes is what people spend their money on, how quickly they make buying decisions, & why they spend that money. The key is to look for opportunities in the new setting, not waste time sulking wishing things would go back to the way they were. Things never go back to the way they were. People still have needs you can fill. They still will spend money. They just want to be more sure about who they give it to. So this can be a great time to hone the team's skills and with the right strategies, and making adjustments, organizations can maintain or even increase business during a recession and, even when it is over, emerge bigger, with more growth potential, much loyal customers, larger earnings, and an organization that is solid, having now a track record to substantiate of having gone through the worst times- and emerging most successfully!The KEY Fact: There will be winners and there will be losers. Where are you going to be? Decide today that this era will be your best season ever… And this book 'SELLING IN A RECESSION' will help you through these challenges that come with selling in a slow or down economy- the biggest mistakes to avoid, and the best practices-step by step, using the unique 7 Step P.R.O.M.I.S.E Methodology to help you survive and thrive into the future by enabling your business successfully navigate the uncertainty and outperform the competition- emerging profitable and victorious!

Many businesses often get too caught up with generating more sales, that they begin to get lax about receivables- with credit sales, receivables and cashflow management often getting overlooked, taking a backstage, until it begins to pinch hard and feel where it hurts.Managing your credit sales and accounts receivables therefore must be a TOP priority for every business.Credit Management is at the heart of an organizations' very survival. Studies carried out on the growing sickness in industries and businesses reveal that BAD DEBT is the ONE major cause for bankruptcy. One cannot afford to take this area of credit control and accounts receivables management so lightly, as too many companies everyday are mounting with debts that are increasingly doubtful of recovery. Managing Credit and Collecting Money, on time, every time, therefore are the 2 most important and vital factors which decide the fate of any business!Predictions confirm that outstanding receivables will rise even more, thus making Credit Sales and Accounts Receivables as a top priority for CFO's to enhance liquidity and optimize working capital.'Credit Sales & Accounts Receivable Management' would thus help you- by covering the necessities in credit sales, accounts receivables and cash flow management right from of how bad debt occurs with methods to prevent the same, through the steps of an effective collection call (both on phone & face to face) with emphasis on the importance of documentation, reports, procedures for systematic follow-up; including series of emails & general tips for chasing your money too, especially in these precarious times, by encouraging proactive methods!A must book for every Sales Professional, Credit Control, Accounts Receivable and Collections Professional!

The last few years, saw many businesses enjoy a booming economy, and during these good times, it's all too easy for businesses to get lax about receivables- with cash management often getting overlooked, taking a backstage, until it begins to pinch hard and feel where it hurts. Managing accounts receivables therefore must be a TOP priority for every business.At a time, when the world is full of negative statistics, warnings, and dire economic projections, and you know of a recession coming soon, or you just simply want to learn the strategies that can otherwise help you weather through any storm or tough time- this is the book!Credit Management is the heart of an organizations very survival. Many studies carried out on the growing sickness in industries & businesses reveal that BAD DEBT is the ONE major cause for bankruptcy. One cannot afford to take this area of credit control & accounts receivables management so lightly, as too many companies everyday are mounting with debts that are increasingly doubtful of recovery. A company can have the finest product, a superb sales record and the most dedicated workforce, but if it does not get paid for its goods, and on time, it will die. An unpaid debt is an unsecured loan being financed by your company. When you no longer control your debtors, the cost of financing your company's cash flow is at the mercy of those very same debtors. If a business wishes to survive and prosper in today's economic environment it must pay close attention to all of this. Managing Credit and Collecting Money (your Accounts Receivables), on time, every time, therefore are the 2 most important and vital factors which decide the fate of any business!Predictions confirm that outstanding receivables will rise even more, thus making Accounts Receivables as a top priority for CFO's to enhance liquidity and optimize working capital. Unpaid invoices and past due receivables will cost a lot- enabling businesses to suffer in a number of ways and can even pull down the entire business. But a consistent and steady cash flow will keep businesses all oiled up and running smoothly enabling one to plan a future of growth including, expanding, hiring more employees, investing in other companies, diversifying product lines, and making one look good to investors and more.This book: 'Effective Receivables Management in an Economic Downturn!' would tremendously help you - by covering the necessities in credit, accounts receivables and cash flow management right from an understanding of how bad debt occurs with methods to prevent the same, through the steps of an effective collection call (both on phone and face to face) with emphasis on the importance of documentation, reports, procedures for systematic follow-up; including series of email letters and general tips for chasing your money too, especially in these precarious times, by encouraging proactive methods! By the time you finish reading the book, you would have learnt to manage credit, using planned preventive measures (the most vital part!), would have learnt to develop a complete systematic collection program, gained confidence in collecting your receivables and have acquired several new ideas for immediate use, including taking back an Action Plan which can be put to immediate practice.The book will help everyone whose responsibility includes collecting money from customers- for any type of business, the small or big businesses, the credit control and accounts receivables personnel, as well as every businessman/ manager or for those who would just like to increase their knowledge, as almost every organization today is faced with this major problem, especially during these down times- to eventually help survive and thrive into the future, by enabling businesses successfully navigate the uncertainty and outperform the competition- emerging profitable and victorious!