Bücher von Gerry MacPherson

Where You Need to StartHow do I open a bed & breakfast?This is a question I am often asked and probably the reason you are checking out this book. Before I answer, let me begin by asking you a couple of questions.Does the idea of being your own boss sound appealing to you? Is the thought of sharing your corner of the world with guests intriguing? Have you ever thought about owning your own bed and breakfast, but are not sure where to start? If you have answered YES to any of these questions, this book is for you.It is designed to get you started if you have dreams of becoming a successful bed and breakfast proprietor.I'll take you through the process of evaluating your or finding the right location.Explain why you need a bed & breakfast organizational strategy. Show you how to design your management strategy.Help you develop an operation manual and show you how it works.And what you need to know about outsourcing?As a travel authority with decades of bed & breakfast visitation experience, I wanted to share my expertise and knowledge with potential bed & breakfast owners who do not have the benefit of a ready-made organizational structure, branding and marketing that chain properties provide.

Would you like the skills vital to effectively communicate with your ideal guest? Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition. These 24 tutorials include:Developing Your Marketing StrategyBranding -What Makes You Stand OutHow to Find Out Your Customer's Demographics and PsychographicsCreating a Memorable Tagline or Slogan that SticksPower of ColoursUpgrade Your LogoCreating an Effective WebsiteEmail & Guest List BuildingWhy Build an Email ListCreating Free Gifts to Build Your ListWriting Autoresponder Emails That ConvertExit Popups to Build Your ListChoosing Your Visual BrandingCreating a Successful Blog for Your PropertyIntroduction to Social MediaMarketing on YouTubeBenefits of Facebook for BusinessHow to be Successful on TwitterHow to Use LinkedInPinterest for Your PropertyInstagram for Your BusinessCustomer GiveawaysThe Benefit of Online NewslettersHow to Make Surveys Work for YouIf you want to attract your ideal guest, then don't hesitate. Pick up this book today.

Did you know you can not only own and operate a hospitality property, but have it running so well that even you can take a holiday? In this book, I will walk you through the steps to systematize your hotel, resort, inn, bed and breakfast or vacation rental to operate like a well-oiled machine.You will find:Where to StartWhat Is The Hospitality Industry?What Does Hospitality Mean for Hospitality Property's?History of The Hotel Industry - How We Got HereTypes of Hotels Throughout the WorldHospitality Property Departments-DefinitionsSetting Up My Organization StructureMy Management StrategyWhat Should My Operation Manual IncludeHow Will I Know My Operations Manual Works?What is Outsourcing & How It Can Work For MeAfter completing this book, you will have the tools to turn your hospitality property into a business envied by your competitors, respected by your employees, and appreciated by your guests. If you want a smooth-running hotel, resort, inn, bed and breakfast or vacation rental then don't hesitate.

Hotels-Resorts-Inns-Bed and Breakfasts-Vacation Homes Won't it be wonderful to be able to find and retain awesome & devoted employees for your hotel, resort, inn, bed and breakfast or vacation home? Your employees are the backbone of your business and by knowing how to hire, train and support your staff you'll create an environment that will garner loyalty and impress your guests. Finding and retaining the right employees for your hospitality property is imperative. If you or your staff are not properly trained, overworked and stressed, it does not take long for your services to slide and a negative mindset to develop. These 9 tutorials will help streamline your employee development, hiring and training process.The Right MindsetHow to Hire WinnersCan't Afford Employee Training Programs - Think AgainHow to Train for SuccessEffective Communication Will Improve Your PropertyEnhance Your Customer ServiceHow to Handle Customer ComplaintsHow to UpsellHow to Fire an EmployeeIf you want to hire and keep the right employees, then don't hesitate. Get the book now!

Hotel-Resort-Inn-Bed & Breakfast-Vacation Rental Gain a Fresh Perspective on Your Hospitality Property When you pour your heart and soul into opening, developing, and managing your hotel, resort, inn, bed and breakfast, or vacation home, it's easy to become immersed in the day-to-day operations. But have you ever stopped to truly analyze your property objectively? In this captivating book, I invite you to take a step back and view your property through the eyes of an outsider, embracing the big picture. Prepare to be astonished by what you discover. Within these pages, you'll explore thought-provoking topics that will transform the way you perceive your hospitality property:How Does Your Property CompareHow to Become Your Own GuestIs Your Hospitality Property AccessibleIs Your Restaurant Meeting Its Potential?How to Get Endless ReferralsNegative Reviews Are Good For BusinessHow to Prepare For When Guests ReturnReopening Hotels, Resorts, Bed & Breakfasts etc. After COVID-19.What Will Your Guests Expect Post LockdownWhat Is The Future Of The Hospitality Property IndustryIf you envision your property evolving alongside your guests in the future, then this book is an absolute must-read.

The Necessary Steps to a Successful BeginningHow do I open an independent hotel, resort or inn?This is a question I am often asked and probably the reason you are checking out this book. Before I answer, let me begin by asking you a couple of questions.Does the idea of being your own boss sound appealing to you? Is the thought of sharing your corner of the world with guests intriguing? Have you ever thought about owning your own hotel, resort or inn, but are not sure where to start? If you have answered YES to any of these questions, this book is for you.It is designed to get you started if you have dreams of becoming a successful hotel, resort or inn proprietor.I'll take you through the process of finding the right location.Explain why you need an organizational strategy for your hotel, resort or inn. Show you how to design your management strategy.Help you develop an operation manual and show you how it works.And what you need to know about outsourcing?As a travel authority with decades of hotel, resort and inn visitation experience, I wanted to share my expertise and knowledge with the potential hotel, resort or inn owners who do not have the benefit of a ready-made organizational structure, branding and marketing that chain properties provide.