Bücher von Hans Peter Bech

Going Global on a Shoestring behandler udfordringerne for den lille og mellemstore virksomhed i forbindelse med global ekspansion i softwareindustrien. Den giver tips og tricks til, hvordan det gode produkt kan finde internationale kunder, når man kun råder over et lille budget. Bogen er på Engelsk.

One of the Best Documented Entrepreneurial Case StudiesHow do you build and manage a channel of more than 2,000 resellers serving over 100,000 customers across 30 countries?From a small corner of the world where English isn’t the main language.Navision did just that!When Microsoft took over in 2002, the total turnover of and around Navision’s products was in the order of DKK 17 billion (USD 3.4B) and the entire ecosystem employed over 20,000 people.5,460 Miles from Silicon Valley reveals the full story of two of Denmark’s undisputed business successes – from cradle to adolescence. It reveals an industry that is completely unpredictable, where strategies do not necessarily lead to success. But it’s also a tale of people, ambitions, and resourcefulness. How to pursue your dreams and build a successful business up from scratch – in one of the smallest markets in the world.