Bücher von Ian Chaston

As exemplified by Apple and Google, maximizing the wealth of organizations involves what Joseph Schumpeter described as "e;creative destruction."e; This occurs when scientific or technological breakthroughs lead to the launch of a radically new product or service at a time when there often is little or no evidence of the existence of an identified market opportunity. The world is currently involved in the third Industrial Revolution and academic research and real-world case studies have validated the fact that the management of technology-driven entrepreneurship is a somewhat different process to that of market-driven entrepreneurship. The existence of these differences generates the perspective that benefit exists in identifying managerial guidelines that can be of assistance in ensuring the success of technological entrepreneurship projects in both start-ups and existing businesses. Hence the aim of this text is to draw upon academic theory and real-world case materials as the basis for defining 86 key managerial guidelines for optimizing the outcome from involvement in technological entrepreneurship.

Answering the demand to study entrepreneurship as a key driver of innovation and competitive advantage, this book emphasises emphasis how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.