Bücher von Ilan Alon

This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China.

Extracts from observations about international franchising from both the scholarly and trade literature. This work contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.