Bücher von Jean M. Converse

Survey Questions is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing these questions.

Shows how survey research came to be perhaps the single most important development in twentieth-century social science. This title traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to influence mass democratic publics and markets.