Bücher von Jeff Jarvis

The Gutenberg Parenthesis traces the epoch of print from its fateful beginnings to our digital present - and draws out lessons for the age to come. The age of print is a grand exception in history. For five centuries it fostered what some call print culture - a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass - mass media, mass market, mass culture, mass politics, and so on - that came to dominate the public sphere. What can we glean from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today's debates over communication, authorship, and ownership, Jarvis' exploration of print on a grand scale is also a complex, compelling history of technology and power.

Eye-opening, thought-provoking, and enlightening.USA TodayAn indispensable guide to the business logic of the networked era.Clay Shirky, author of Here Comes EverybodyA stimulating exercise in thinking really, really big.San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in todays internet-driven marketplace. By reverse engineering the fastest growing company in the history of the world, author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Webs most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.